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Custom Marketing Material: A Great Way to Benefit Your Business

by Kim GreeneNovember 18, 2022

Remember the old saying, “out of sight, out of mind.” Don’t let your business leave your customer’s minds. We say print marketing is far from dead in a world where digital marketing is taking priority.

Though businesses put traditional marketing materials on the burner - doing so is a big mistake. Custom marketing material always will be an excellent way to reach your targeted audience. 

This blog will emphasize how valuable custom marketing materials are to help your brand stand out from the competitors in a crowded market. 

Let’s get started!

What Is Custom Marketing Material?

Marketing material is any tangible product that acts as a brand communicator. The material could be an informational print item like a brochure, newsletter, or a custom gift that can be used or enjoyed. This promotional packaging is highly customizable and can be embedded with a company’s slogan, name, and contact information to convey your brand message. 

Most Effective Custom Marketing Materials

There are various types of print custom marketing material; if your business isn’t using them, we’ve list them down to make your job easier:

  1. Business Cards

Business cards are a must-have business marketing tool, and they help establish your brand and boost your business credibility. Unlike exchanging your phones, business cards seem more professional and organized, ready to take on more clients. So, ensure your business cards are well-designed and have the information for potential and returning customers to reach you.

  • Letterheads 

Custom letterheads can be a terrific marketing tool for your company because they lend credibility to all printed correspondence with customers. Using high-quality paper and printing your logo in full color on your business letterheads can attest to your careful consideration of every facet of your business. 

  • Postcards

It is a great custom marketing material that helps you reach local customers within a 2-mile radius of your business. Postcards may instantly increase sales for your company because you can convey your message with this handy one-piece of paper affordably. 

  • Brochures 

Every business needs this marketing material to inform customers about its products and services. To attract customers, a brochure should be imprinted with visually appealing images and comprehensible text. 

  • Booklets

Booklets can be a helpful tool for both new and current consumers of your business. Although they differ from brochures, they provide more information on each page. In addition to being one of the least expensive print marketing tools, booklets gained high popularity because they can be used for various products. 

Why Marketing Materials Are Beneficial for Your Business

When you are in a retail market, you should know that the custom point of sales marketing material is integral in improving your brand's prosperity. 

Let’s discuss in detail why custom marketing material is vital for your business!

  1. Custom Marketing Materials Are Personal

Your customers like to feel valued as individuals! So you can personalize a marketing product by featuring a “thank you note” to directly address your customers that you truly care about them. This will leave a positive image of your brand in customers’ minds. 

  • Offer You a Competitive Edge

Great branding comes when you are standing out. With the revolution in digital marketing, people pay more attention to it, so you have the opportunity to attract customers with printed marketing materials. For instance, a gift in a tangible and unique post can allow you to stand out amongst the overload spam of marketing emails. In addition, you can personalize the gift to your customer to make it even more special. 

  • They Build Trust and Credibility

What do you think what’s the most trustworthy source of information? A newsletter posted to your letterbox featuring your name or an email lurking somewhere in your inbox? The answer is quite obvious.  A newsletter!

You will be amazed to know people trust custom fold marketing material rather than digital marketing! Custom marketing material is a unique way of building brand credibility. 

A custom gift is a more impressive way which shows you care about your customer’s values and make an extra effort to build their trust. Show your customers they are a great asset of your brand with top-quality marketing material. 

  • Tell Your Brand Tale

A marketing product narrates your brand tale to your customers. For instance, sending a small gift to the client every year will help you in brand awareness, stay relevant, and be valuable for customer retention. 

For example, a custom drinkware or a notepad is printed with your company’s logo, and a tagline helps customers to recognize your brand among many rivals. 

  • Technology Isn’t Everything

The simplicity of custom marketing materialis what gives them their punch. The experience of receiving a gift, reading a message, or holding a brochure differs from seeing a brand video on Instagram. 

Particularly if it's personalized just for you, having the brand in your hand encourages you to think about something more meaningfully.

  • Provide Better Branding Opportunities

Whether holding a catalog, sticky notepads, pens, mugs, etc., all marketing materials provide you with better branding opportunities. In addition, you can personalize them with your tagline, slogan, and inspirational quotes to help your customers become familiar with who you are and what you represent.

  • Invite Customer Purchases

What is the ultimate objective of product marketing? Help turn your prospective customers into totally committed purchasing clients! Give your customers a sentimental, priceless, and practical gift to encourage engagement.

Sending annual calendars to your clients allows your logo to be seen all year long on your client's working table. There, it is visible and accessible every day!

In a Nutshell!

Do you want to leave an ever-lasting impact on customers? Or do you want to improve your branding campaign? Custom marketing material is an excellent way to acquire customers’ attention and tell your brand story to invite multiple purchases. Half Price Packaging will be your one-stop-shop solution if you want to dive into print marketing materials. 

Never underestimate the power of marketing material! So get your hands on these promotional tools to improve your brand prosperity. 

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