How can we use Google Ads in Digital Marketing

by aleiday rjanssenMay 18, 2023
digital marketing company Mississauga

Do you want to reach customers and grow your business? Try Google ads which come under the umbrella of digital marketing. So, let's see what Google Ads are.

Google Ads is a powerful tool whose algorithm works according to pay-per-click advertising (where the advertiser has to pay every time the user clicks on the ad). Furthermore, it is also the most effective and largest used online advertising network globally. Millions of businesses use Google Ads services in Mississauga daily to get new customers and sales.

Thus, if you want to know more about google Ads services by digital marketing agencies like ZM Communication, digital marketing company Mississauga how they target new customers, and how they work, read below.

Table Of Contents

How does Google Ads work?

Google Ads works on an auction system, where costs are not decided by bid only but also by the quality, value, and relevancy of ads.

How did Google Ads use in Digital Marketing Strategy?

As we know, Google Ads is one of the most dominant tools of digital marketing strategy as it permits businesses to reach clients through highly efficient methods. So, here are some ways in which Google Ads work in digital marketing strategy:

Targeted Advertising:

Google Ads helps to reach the right people and convert them into a customer through location, demographics, interests, and behaviors. 

Keyword Targeting:

Google Ads in digital marketing is also used to bid on specific keywords related to products or services. This promises that their ads will display when someone searches for those keywords on Google.


Google Ads services also allow the targeting of people who have previously visited the website. This helps re-engage potential customers.

Measurable Results:

It provides detailed reporting to the business holder through which they can track the performance of their ad campaigns in real-time.

Process of Creating and Launching Successful Google Ads

Google Ads campaign requires careful planning and execution. So, let's see what you can do. The first step is to define your Google ad campaign goal, like: you want to generate sales, increase website traffic, or improve brand awareness. Then the next step is to find high-volume, relevant keywords with the aid of Google's Keyword Planner tool. Furthermore, after this, create ad groups where you organize your ads into ad groups based on common themes or keywords (Plus, you can also get professional help from any Google Ads agency in Mississauga, like ZM Communication, for writing the ads). Now the most important step is writing ad copy that should be unique and attention-grabbing. Last but not least, create landing pages that are according to the keywords and ad copy in your campaign.

These steps will help you create and launch a successful Google Ads campaign.

Read more - seo course in ahmedabad

Why should you hire a Google Ads agency in Mississauga

Digital marketing agencies with PPC google give us numerous benefits. Let's discover those:

  • Fast results: With SEO, the website will take a lot of time to rank. On the other hand, with PPC, the website will start appearing as soon as your campaign is set live.
  • Data and insights: Your campaigns' data collection enables you to adjust to maximize your budget and gain priceless customer insights.
  • Full funnel-friendly: Between Shopping, Display, Search, and targeting capabilities, and with YouTube ads, you can use Google Ads at every step of your funnel.
  • High ROI: How Google ads work, the PPC is regarded by marketers and advertisers as one of the highest ROI channels, earning an average of $2 for every $1 spent.
  • Cost-effective: Due to the pay-per-click (PPC) model on which google ads work, businesses only pay when a customer clicks on their advertisement. As a result, it is an economical method.

See more - digital marketing course in ahmedabad

Add Google ads to your Digital Marketing Bucket List

If you are sick of running Google ads without receiving any clicks. Then Contact ZM Communication, who offer the best digital marketing services in Mississauga, Canada. Their experts will provide clients with a comprehensive lead generation strategy to expand a business using Google ads.

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