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How to do a Basic Website audit for improving SEO and UX

by zoya aryaDecember 29, 2022

What is a website audit?

A website audit is an audit which involves analyzing your website for all the technical, user experience and SEO issues. The following are some benefits of this process-

  • Hindering the traffic potential of your website in the organic search.
  • Costing your sales and conversions.
  • Confusing your visitors.

However, fixing all the issues for your overall development is crucial.

Following are the ten ways to do a basic website audit to improve the SEO and UX-

  1. Check your design.

Design is fundamental, and nobody is going to trust a website which was designed in 1995. It is important to redesign your website every 4-5 years. Making a few significant design updates is essential to keep things fresh. However, this is not just about making things pretty or keeping up with the current trends. There are some things that can contribute to poor website design.

Intrusive pop-ups and ads.

Pop-ups aren’t always bad, and things like exit pop-ups or cookie warnings serve a purpose. However, nothing is more annoying than clicking on a web page in Google search results. Sometimes, before we get a chance to read a single word, we get obstructed by a welcome mat, and the search engine also tends to penalize the pages which show intrusive interstitials. 

2. Illegible text.

You should make sure to-.

Use a large font size- It is very important to use a large font size.

Choose a legible font- Many people believe that having a sans-serif font is much more readable than having a serif font. However, you should try to avoid comic sans, which is the most common font.

Use enough white space- Not enough white space makes for an unpleasant reading experience.

Use contrast- It is vital to use the appropriate contrast colours.

3. Unclear call to action.

A call to action prompts the visitor to do something specific. For example, if there is a big orange button on the homepage which reads ‘Start a 7-day trial for $7””. It is a clear call to action. This prompts the visitors to do something specific by clicking that button.

You should make sure that the CTAs on your website make sense. 

By encouraging the visitor to take action instead of merely reading and leaving your sites, call to action are simple and effective ways of generating conversions and boosting sales. 

Without a clear CTA, the user might not know the next steps to take for purchasing a product or signing up for a newsletter. Hence, it is crucial to define a clear call to action.

4. Check your navigation.

You cannot imagine a website without a navigation bar, and if it does not have a navigation bar, finding anything you want would be a struggle. This is why it is essential to ensure that the navigation menu not only exists but it makes sense to the visitors.

You should ask yourself the following questions-

  • Is the navigation menu clear?
  • Does it link to all my essential pages?
  • Is it cluttered?

             Many individuals avail of the services of SEO Perth, which is a digital marketing company which provides different types of SEO services to its clients.

5. Check for mobile-friendliness.

According to a survey, around 49% of people browse the web via mobile devices. This means a majority of your visitors are viewing your website on mobile. It is essential to have a mobile-friendly website. If you have a mobile-friendly homepage, then it is likely that the rest of your site will be mobile-friendly too. If your site is not mobile-friendly, you can hire developers to solve your problem.

6. Check your robot.txt file and the sitemap.

Robots.txt is a very simple text file, and it tells the search engines which pages they can and cannot crawl. A sitemap is an XML file which helps the search engine to understand what pages you have and how your file is structured.

This file is used to avoid overloading your site with excessive requests. This file tells the search engine crawlers which URLs the crawler can access on your website.

7. Check that you are using HTTPS.

HTTPS means that your website is secure and the data transfer to and from the site is encrypted. You can also tell when a website uses HTTPs as there is a lock in the URL bar. The URL begins with HTTPS://:

If you do not have this URL, you do not have an SSL certificate. 

HTTPS is vital if you are-

  • Accepting the payments on your website.
  • Collecting the user data.
  • Trying to rank higher on the search engine.

8. Check that your site loads fast.

According to a survey, 53% of the mobile visitors leave the website that takes more than 3 seconds to load. Amazon also detected a slowdown of 100 milliseconds. It cost them 1% in sales and this was 10 years ago. There is a high likelihood of these numbers increasing today.

It is essential that your site loads fast and Google has a free tool for checking the page speed. This tool is called the Pagespeed insights. You can paste in a URL and it will kick back a speed score for the mobile as well as the desktop.

You should check your homepage in Pagespeed insights as a starting point and it will give you a sense of your overall site speed. You can also check other pages to see if there are any speed issues at the page-level. The major issue with the page speed is that you can check only one page at a time. 

9. Check the content quality.

No matter if it is a blog or a simple about us page, your content should be high-quality and valuable to the visitors. It should be-

  • Informative.
  • Well-written.
  • Free of grammatical errors.
  • Not a duplicate content.
  • Easy to understand.

            If you have a site which is relatively small, you can check all of the above manually.

10. Check for broken pages and links.

Broken pages and links lead to a very bad user experience. Broken pages occur when a resource on your website ceases to exist. These resources still have internal links pointing to them, or they also have backlinks from other sites. 

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